Facebook like pages enable small companies to compete toe to toe with large corporations, if not in scope, then definitely in potential for exposure with its over 500 million members. For those who have yet to explore Facebook’s strengths as being a platform for marketing, promotion and customer engagement for your business, then here are a few things you need to look into.
What Can an organization Do with a Facebook Like Page?
With Facebook’s latest enhancements on like pages, the line between personal and business-oriented social network just got fuzzier. More than ever before, creating a page for your enterprise is an expense-effective and practical measure to reach out to both existing and future customers, build loyalty and connect with them in ways much like you would probably with Facebook friends on the personal account.
For example, you can augment your marketing efforts by developing an audience and growing their familiarity, trust and preference for your offerings. Making use of your page because the official platform for introducing your latest products or services is also easier by making use of Facebook’s robust photo hosting tools, events creation, notes, discussion areas and lots of other highlights. Getting honest and immediate feedback are created possible through comments, wall posts, fan reviews and likes. You can do market research, extend your customer care lines, provide valuable content, network with complementary businesses and even directly participate in e-commerce.
What Do You Wish To Do?
Increasingly, the question regarding Facebook like pages is what activities, among many, should you aim your give attention to. Certainly, not all the activities mentioned previously can and really should be applied to your business page just because it’s possible. As a small business, you may possibly not have the luxury of your in-house design team or retained agency, robust server resources to host your Facebook content, and dedicated staff to monitor and moderate your page 24 / 7.
These limitations underscore the need to sit down to get a bit and identify what you want to get out of it so you don’t waste time and resources by trying everything just to find out what sticks. Define your focus and stick into it, until it’s time to reevaluate and expand further.
How Do You Develop An Audience?
A Facebook like page is much like a TV show where ratings and audience involvement are essential success factors. In short, you’ll need to get as many likes as you can for your Facebook page whilst keeping them engaged. These likers are the audience, and every time they see your wall or visit your posts on their own Facebook streams, they should see the page’s value and help to them. To access the point where you get a large number of fans posting messages on your own wall, liking your posts, and participating on discussion threads takes some time to considerable effort on your side, particularly for a tiny or localized business.
However, this doesn’t necessarily mean back-breaking and wallet-raiding efforts. Many tools already are available and provided at no cost by Facebook to get you started. Direct your focus on enhancing your page to incorporate rich content and features nrroww as videos, contact and order forms, fan exclusives as well as a great-looking and enticing landing page, also referred to as a reveal tab. These things are possible with custom Facebook pages, which you can create all on your own with a few software as well as a web hosting account.