Search Engine Optimisation or SEO is a service with which, the visibility of a website is enhanced. This is done by pushing it to better ranking on a SERP for the relevant keywords. However, one big factor, on which Search engine optimization is dependent, is the appearance of the site. Many a times SEO Agencies have tackled websites which are not designed based on the recommendations. What ensues is a troublesome process of tweaking the design before the website can be optimized.
A very important thing to do is always to consider the requirements of SEO during designing the website itself. The significance, from the developer and also the SEO doing work in tandem, is up to the significance of harmony in between the work of the graphic designer and also the copywriter. Unfortunately, you may still find many website developers that do not understand the need to consult the SEO while designing the website. This leads to additional and unnecessary rework on the commencement of optimization. The whole scenario of unnecessary work can be prevented by looking after the points mentioned below.
User Friendly Header
An individual-friendly header will be the first factor, which can make the consumer stay on the page. Suppose a person makes a search with the keyword “Cheap Shoes”. The SEO will ideally land him on the website product page of trainers. Here, if the header is not really clear enough, there is a probability that he will shift to the next search result. Of course, the above case is simply a simple example. A few of the landing pages, in particular those of services, can be tricky. It should be ensured that the header is composed keeping an individual along with his intentions of visiting the page in mind. The efficiency of the header, in projecting the page because the complete solution to his query, is directly proportional to how much time an individual will spend on the page.
Clearly defined Services on the Home Page
Usually, the home page of a website may serve as the landing page in the links that can be found in the search engine results. Thus, it is the most essential page from the point of look at SEO. A person visits a business website searching for a service or product. Thus, they should be very clearly stated in the house page. Planning the user to make one extra click towards the products page is expecting a stride a lot of. Most often, it is actually only if an individual finds a clear mention of the sought services or products, when the user visits the product page for more details. Thus, the site Design should have ample scope for any clear reference to the goods and services which are being offered.
A responsive site eliminates the need of optimizing and promoting the mobile version from the site separately. The consumer just types inside the same URL as well as the appropriate site version is automatically loaded depending on the form of ztwzky used. This saves lots of inconvenience for the SEO Team and also the user.
Links to Social Pages in the Home Page
Social Media Optimization (SMO) has grown to be such a key point for SEO that they are both mentioned inside the same breath. It is very helpful through the SEO point of view that the links for the major social media marketing pages in the business in Facebook, LinkedIn, Google , Twitter, etc. will also be within the home page itself. Links to the blogs and press releases in the business will also be advised.
While SEO produces users towards the website, optimized designing definitely makes the user stay. The former is of no use (in fact detrimental sometimes) without the latter. The aforementioned are definitely the major factors which SEO Agencies needs to be checking out in order to harness the full benefits associated with a web-based presence.